Industries Served

We work with clients who are

  • Building something that matters – a business, a brand, a customer experience, a team

  • In a services industry or a business with a service component

  • Choosing to drive change rather than be driven by it


Build a grounded plan for winning in competitive services industries


Where to Go

  • Competitive Analysis and Strategy
  • Growth & Innovation Roadmap
  • Brand Strategy & Authentic Brand Positioning

Build an authentic experience that engages customers in a unique end-to-end relationship, across digital and live channels

Connected Customer Experience

How to Get There

  • Customer Journey Insights and Strategy
  • Building Unique Experiences and Touchpoints
  • Customer Acquisition and Loyalty

Accelerate results by using customer focus to drive cross-functional alignment and transformation of marketing capabilities


Powering the Change

  • Transforming Marketing Capabilities, Processes, Performance, Tech, Talent
  • Aligning with Sales, Service, Product, Finance, Tech
  • Marketing ROI & Metrics

About Hypotenuse Consulting

We provide pragmatic counsel and support, because we have lived it.

Work performed by the founder, Greg Gordon, and a team of experts, including industry-specific marketers, a data scientist, data analyst, UX designer, and brilliant creatives.

Greg Gordon, Founder

Greg’s career spans over 25 years as a CMO among other leadership roles at challenger brands in services industries. He is a change agent who connects customers’ experiences with businesses’ capabilities. His teams have built authentic brands and created measurable value by connecting digital and live touchpoints, consistently driving profit growth.

He held senior leadership roles at some of the most dynamic brands in financial services – Capital One, Fidelity, and Liberty Mutual, in addition to healthcare services experience at Philips, and high tech services at Sprint.

Highlights include leading Capital One’s largest credit card launch and managing consumer marketing for the $35B prime and superprime card business. At Liberty Mutual, Greg built the US consumer marketing organization that was a driver of growth from #9 to #6 in the US and $8B revenue. Greg led the development of Fidelity’s growth strategy for serving a planning-focused consumer segment, and the design of an omnichannel customer experience to serve them. At Philips he built an ecommerce platform for caregivers and a population health service for healthcare systems that saves lives and reduces costs.

Greg’s industry service includes the Executive Committee of the Marketing Science Institute and the Operating Committee of the DMA’s Financial Services Council.

Greg serves on the boards of the Massachusetts Society for the Prevention of Cruelty to Children and the Positive Coaching Alliance New England Chapter. He also served on the boards of Independent Transportation Network and Hope in the Cities.

Greg earned a BA from Brown University and an MBA from Duke University.